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SAP CPQ that works beyond the quote  

Configure complex offers, control pricing and accelerate approvals while structuring commercial data for orders, contracts, billing and revenue processes that follow.

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Turn Complex Selling into a Controlled Commercial process

Bring greater structure to complex selling, with configuration, pricing and approvals governed upfront and cleaner commercial data ready for the processes that follow.

Simplify complex selling 

Guide sellers through the right products, services and bundles and dependencies making even highly configurable offers easier to build accurately. 

Protect pricing and margin 

Apply pricing rules, discount guardrails and approval thresholds consistently helping teams maintain commercial control across every deal.

Accelerate quoting and approvals

Streamline configuration, approvals, and proposal generation to help sales teams move opportunities forward faster.

Reduce downstream rework 

Capture accurate product, pricing and commercial information upfront, reducing manual corrections and handoffs later in the process. 

Keep the commercial process connected 

Connect quoting with CRM, ERP, order management and downstream revenue processes, so CPQ works as part of the wider Quote-to-Cash landscape.

Where SAP CPQ fits in the Quote-to-Cash process

SAP CPQ turns customer requirements into approved commercial offers, with product, pricing and commercial data ready to move into downstream order and revenue processes.

Opportunity

Identify and qualify

Configure

Build the right solution

Price

Apply pricing and discounts

Quote & Approve

Create, review and approve the commercial offer

Order / Solution Quotation

Turn the approved quote into the downstream commercial transaction

Revenue Management

Subscription orders, charging, invoicing and receivables

BRIM

Subscription lifecycle, rating and billing data

Subscription
Billing

Billing & Finance

Connect downstream invoicing,
receivables and financial processes
according to the architecture.

Connected across Quote-to-Cash

SAP CPQ can connect with SAP S/4HANA, SAP BRIM, SAP Subscription Billing and other SAP or third-party applications to carry approved commercial data into downstream order and revenue processes.

GREATER
VALUE
TOGETHER

SAP CPQ designed for what
comes next 

Acuiti Labs brings wider SAP revenue management expertise to design CPQ around how you sell, connect approved commercial data into SAP S/4HANA and downstream revenue processes, and keep the model adaptable as your business evolves. 

Explore Client Stories

Designed around how you sell 

Align product structures, configuration rules, pricing, discounts and approvals with your commercial model and sales process.

Connected to the revenue landscape 

Connect approved quote data into SAP S/4HANA and, where relevant, downstream SAP BRIM or SAP Subscription Billing processes. 

Built to evolve  

Adapt configuration, pricing and approval models as products, offers and commercial structures change, with ongoing optimization beyond implementation.

Frequently asked questions

What is SAP CPQ?

SAP CPQ helps sales teams configure products and services, apply pricing and commercial rules, manage approvals, and generate accurate quotes as part of the wider sales process.

SAP CPQ sits at the front of Quote-to-Cash. It turns opportunities into configured, priced and approved quotes, then hands that commercial data to order management, contracts, billing and revenue processes in SAP S/4HANA, SAP BRIM or SAP Subscription Billing.
SAP CPQ is suitable for industries such as manufacturing, software, telecommunications, transportation, retail, and more-any business requiring complex product configurations and pricing.
SAP CPQ connects with CRM on the front end and with SAP S/4HANA, SAP BRIM and SAP Subscription Billing downstream, typically through SAP Integration Suite and standard APIs, so approved quote data flows into orders, contracts and billing without re-keying.
Yes. SAP CPQ can configure and price recurring, usage-based and hybrid offers, and pass them to SAP BRIM or SAP Subscription Billing to handle charging, rating and invoicing across the subscription lifecycle.
In many cases, yes. Existing product models, configuration rules and pricing logic can be reused or mapped into SAP CPQ, and Acuiti Labs can help assess what to migrate, simplify or redesign.

Bring greater control to complex quoting

Whether you are introducing SAP CPQ, modernizing an existing quoting process or connecting it to a wider Quote-to-Cash landscape, our specialists can help define the right approach.

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